Three Important Pre-launch Steps for Startups


Pre-launch  pic


An executive coach and consultant based in San Francisco, Josh Gibson has helped clients develop their management and leadership skills for more than two decades. During this time, Josh Gibson, MD, has worked with leaders of all business sizes, including startups.

Creating a successful business may feel daunting to many individuals, but the process can be more successful when entrepreneurs properly prepare for it. Following are several steps to pre-launching a startup:

Find funding: During this step, entrepreneurs can try raising money through crowdfunding instead of relying on loans. They can also keep their costs down by cutting out office space and equipment expenses that aren’t necessary to running the startup.

Research the market: Free media platforms like Facebook and LinkedIn are great for testing the demand of a startup’s service or product before entrepreneurs start the company. Beyond this, entrepreneurs must pay attention to the feedback they receive from such tests and apply it to their product or service.

Build a web presence: Startups should establish a website before launching to get an early start on promoting the business and acquiring customers. Starting a blog can also help startups increase their online presence and communicate with customers before the business launches.


Three Signs That Your Work-Life Balance Needs Work

Josh Gibson, a business leader with experience in fields such as management consulting and health technology, is an MD graduate of the Columbia University College of Physicians and Surgeons. Since leaving the health industry, Josh Gibson has served as an executive coach and consultant, helping clients develop management skills and find a fulfilling work-life balance.

Here are a few signs that your work-life balance isn’t working for you:

– You’re always tired. Regardless of how much sleep you get, persistent fatigue is your brain’s way of telling you that it’s overloaded. If you continue at the same pace, your ability to concentrate and make decisions will worsen.

– You’re constantly overbooked. When you find yourself telling friends or family members that you’re too busy to go out with them or attend their school functions or sports games, you have created an unmanageable work schedule. Focus on prioritizing activities to simplify your life.

– Your workspace is messy. Many people think a messy desk is a sign of creativity. However, a desk that is unorganized and resembles a junkyard is a good sign that you are overworked.

An Introduction to the Lean Startup


Lean Startup pic

Lean Startup

An executive coach and consultant in San Francisco, Josh Gibson spent his early career working in the healthcare industry. He earned an MD from Columbia University and worked for companies such as Quartet Health before he starting his consulting business. As a coach and consultant, Josh Gibson assists clients with their management skills and promotes concepts such as the lean startup.

A method for founding a new company or introducing a new product, the lean startup promotes the idea that companies should develop products that have an existing demand. By doing so, companies reduce the risk of developing a product and finding that there is no market for it.

Entrepreneur Eric Ries is credited with creating the lean startup, also called the “build-measure-learn” methodology. Companies that adopt this strategy start by creating a minimum viable product (MVP). The MVP is a prototype, but it should have enough core features for early users to provide helpful feedback and for the company to figure out its target market.

When the MVP is launched, the company moves on to the measure phase of the methodology. In this phase, the company decides whether there is enough interest in the product to warrant its continued development.

Assuming there is enough interest, the company should decide which aspects of the product need to be refined or added. This is done by examining the feedback from early users.

Finally, the company enters the learn phase. In this phase, the company makes the final decision about continuing its product or changing to a new product. If the MVP has been positively received by early users, most companies continue with the current product.

A Look at Emotional Intelligence Skills


Emotional Intelligence pic

Emotional Intelligence

Josh Gibson earned an MD from Columbia University prior to becoming an executive coach and consultant. Currently, Josh Gibson helps improve the personal and professional lives of clients in the San Francisco area.

As an executive coach, Mr. Gibson utilizes his expertise in emotional intelligence to develop management skills and foster effective teams. Emotional intelligence, often referred to as EQ or EI, refers to the ability to understand personal emotions and the emotions of others. Moreover, high emotional intelligence allows emotions to be managed and even influenced.

In order to improve emotional intelligence, individuals generally must develop three skills. First, emotional awareness must be developed in order to more accurately recognize emotions. Second, an individual must learn to harness emotions and effectively apply them to a wide range of activities such as managing relationships, addressing deadlines, running meetings, and overcoming challenges. Finally, one must learn to manage emotions in a way that will lead to positive outcomes for all involved.

The Lean Startup Methodology Difference


Lean Startup pic

Lean Startup

The holder of an MD, Josh Gibson is a consultant based in San Francisco. Working with entrepreneurs, Josh Gibson advocates for the adaptation of the “lean startup” methodology.

The lean startup has changed how founders start and operate their business, offering a sharp contrast to the conventional startup process. The conventional way encourages an entrepreneur to begin with a detailed business plan describing the problem being experienced by potential customers, the solution to it, and finally, the size of the potential market. The entrepreneur then raises money from investors, develops a product, and launches it.

The lean startup approaches things differently. The methodology emphasizes a more realistic market-focused model. Rather than creating a detailed business plan, founders start with a simple business model, on the grounds that most assumptions made at the beginning are likely to be disproved by the market.

This encourages founders to go to the customer earlier to further develop and test the model. Basically, the customer is involved in the development of the product, and the business research is done first-hand. After collecting feedback from customers, the founder adjusts the model and does further market tests before finally launching the product. Here, the entrepreneur actually responds to the markets’ needs.

An Introduction to the Lean Startup


Lean Startup pic

Lean Startup

With a BA from Cornell University and an MD from Columbia University, Josh Gibson serves as an executive coach in the San Francisco Bay Area, where he guides management professionals in incorporating emotional data to develop strong teams. In his consulting service, Josh Gibson employs the Lean Startup methodology.

A scientific approach created by Eric Ries, the Lean Startup focuses on achievement through communication with potential customers. Entrepreneurs who follow this method begin by asking whether a certain product should be created and whether they can construct a sustainable business around it.

Lean Startup methodology also relies on a continual feedback process. Once startups choose and develop a minimum viable product (MVP), they must employ metrics to test its sales efficacy.

Essentially, the Lean Startup places experimentation above the development of an extensive business plan. Because many carefully constructed business plans fail once they meet the reality of the consumer world, the Lean Startup encourages quick testing from hypotheses and creates a business model through interaction with potential customers.

The Importance of Emotional Intelligence for Team Building



Josh Gibson earned his BA from Cornell University and his MD from Columbia University. Now serving as an executive coach and business consultant in San Francisco, Josh Gibson assists clients in integrating emotional intelligence into successful team building.

“Emotional intelligence” is a term developed by researchers John Mayer and Peter Salovey that is defined as a capacity for understanding and handling emotions in yourself and in others. Emotional intelligence plays an important role in teams because interactions between people in teams often rouse emotions.

Emotional intelligence can greatly enhance team efforts due to an increase in trust and motivation. Evaluating team strengths through personality tests and emotional intelligence assessments plays an important part in building a team.

Good teamwork requires a strong team leader who can act as a facilitator and keep everyone engaged. The more aware that leaders become of their own strengths and the strengths of their individual team members, the more they can use these traits to work toward a common goal.